The Court of Justice of the European Union has ruled that plant-based food products can continue to use names that mimic their meat counterparts, overturning a French law that had banned such terms. The case was brought by vegetarian associations due to concerns that these labels could mislead consumers. The ruling is a victory for the plant-based industry, as it removes a potential barrier to growth and competition against meat products. The article also discusses similar labeling issues in Brazil, where regulations are being proposed to prevent consumer confusion while allowing the use of descriptive terms.