The European poultry sector, especially in Hungary, is grappling with challenges from epidemics, wartime inflation, and low-quality imports from countries like Brazil, Thailand, and Ukraine. These issues disrupt sales chains and increase production unpredictability. The National Chamber of Agriculture and the Poultry Product Council are working to protect the sector and ensure consumer safety. Despite high self-sufficiency, the influx of low-cost imports, particularly from Ukraine, threatens the industry and consumer health. The use of a French bird flu vaccine is being considered, though it may affect exports. Additionally, the EU's agricultural trade policy allows third-country products that don't meet EU standards, creating a competitive disadvantage for European producers and posing risks to food security.