Essaouira: Olive trees grow but marketing is lacking

Olive trees are an integral part of the environment, agriculture and culture of Morocco. With an average annual production of more than 95,000 tonnes, the Kingdom is the 4th largest producer of olive oil in the world. In Essaouira, the area reserved for this fruit tree increased from 16,000 ha in 2009 to 27,000 ha in 2019. However, marketing is a problem despite real potential. Even if the area of the olive tree in the province of Essaouira has experienced a notable evolution, under the impetus of the Green Morocco Plan, marketing remains an obstacle for farmers, indicates the Economist, without however denying the important contribution of this sector improves the income of several farmers and operators. This obstacle to the olive sector is due in part to a lack of development of olive plantations and a defect linked to marketing. In addition, the olive oil sector suffers from drought problems and inconvenient rainfall but also from a lack of communication, compared to that of ...