Essaouira: Olive trees grow but marketing is lacking

Published 2020년 6월 17일

Tridge summary

Morocco, the world's fourth-largest olive oil producer with an area dedicated to olive trees expanding from 16,000 to 27,000 hectares in Essaouira alone between 2009 and 2019, faces challenges in marketing its olive oil despite contributing significantly to the country's income and culture. The sector is plagued by issues such as drought, inadequate rainfall, and a lack of communication, particularly in comparison to the marketing of argan oil. Additionally, only nine of the province's 16 olive oil cooperatives have joined the GIE, highlighting the need for improved cooperation and development within the sector.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Olive trees are an integral part of the environment, agriculture and culture of Morocco. With an average annual production of more than 95,000 tonnes, the Kingdom is the 4th largest producer of olive oil in the world. In Essaouira, the area reserved for this fruit tree increased from 16,000 ha in 2009 to 27,000 ha in 2019. However, marketing is a problem despite real potential. Even if the area of the olive tree in the province of Essaouira has experienced a notable evolution, under the impetus of the Green Morocco Plan, marketing remains an obstacle for farmers, indicates the Economist, without however denying the important contribution of this sector improves the income of several farmers and operators. This obstacle to the olive sector is due in part to a lack of development of olive plantations and a defect linked to marketing. In addition, the olive oil sector suffers from drought problems and inconvenient rainfall but also from a lack of communication, compared to that of ...

Source: Agrimaroc