The European Union is considering a proposal to ban the promotion of meat and cured meats, a move opposed by Italy and 11 other countries. The proposal, which also includes the exclusion of wine due to health concerns, is causing concern for the Italian agri-food sector, which employs around 100,000 people and is valued at 20 billion. Italy's agricultural ministry has expressed its opposition to the proposal, arguing that it could lead to the criminalization of certain products and could have a negative impact on biodiversity, the economy, and employment, especially in light of the COVID-19 pandemic's impact on the sector.