South Korea's laver market status and export expansion plan to EU

Published 2021년 3월 15일

Tridge summary

The article outlines the strategies and challenges for Korean laver products to expand in the European Union (EU) market. It emphasizes the importance of building a strong Korean brand image through marketing, product development, and quality assurance. Quality assurance includes complying with the EU's regulations on heavy metals like cadmium and lead, and iodine content, which differ from Korea's. The article also stresses the need for improved R&D investment, particularly in product quality and health functional ingredients, to meet the EU's standards and consumer preferences for organic and vegan products. Additionally, it points out the importance of a non-tariff barrier monitoring system to keep up with the EU's regulations and requirements. Marketing strategies include targeting young consumers through various flavors and small packaging, and providing information on how to consume laver to cater to the EU's increasing health consciousness and food safety standards.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Establish a Korean brand image through tasting events and sample presentations to expand the market with a variety of laver products and flavors Promote how to consume and prepare laver on product packaging Promote development of products suitable for consumption trends such as organic and vegan. Need to be careful about detection In the case of hazardous substances related to seaweed, there is only a recommendation that is not compulsory in the EU, but despite the state that has not been specified, constant attention is required as customs clearance is continuously being rejected. In Korea, the maximum allowable amount of cadmium for laver products is 0.3mg/kg, and the maximum allowable amount for lead is 0.5mg/kg, whereas in the EU, cadmium has been prepared with a non-legal recommendation of 0.35~0.5mg/kg in some countries such as France. , The standard of 0.01mg/kg of mercury and seaweed is applied. According to EU laver exporters, especially for cadmium, unlike iodine, the ...

Source: Fisheco