The article highlights the growing interest among European consumers towards tropical fruits, particularly those with unique tastes and health benefits. The Vietnamese Trade Office in Belgium and the EU has noted this trend, with cuisine bloggers and restaurants highlighting fruits like pomegranate, passion fruit, lychee, rose apple, rambutan, and dragon fruit. The trade office believes this presents an opportunity for Vietnamese firms, especially those offering organic certificates, high technology in processing and packaging, and sea transport to maintain the fruit's taste. The article also emphasizes the importance of meeting market requirements regarding pesticide residues, contaminants, and plant quarantine regulations. Vietnamese exporters are encouraged to increase their supply capacity and product quality, and to find loyal customers in specific market segments.