The European Commission has proposed a new regulation to ban the import of products linked to deforestation, including key Brazilian exports like soy and meat. This move aims to hold companies accountable for ensuring their supply chains are deforestation-free. The proposal, targeting illegal deforestation and deforestation for agricultural expansion, could extend to derivatives like leather and furniture. This comes in response to pressure from environmental groups and amidst a pause in the EU-Mercosur Free Trade Agreement due to concerns over Brazil's deforestation practices.