EU: Red fruit producers face contrasting dynamics

Published 2024년 12월 20일

Tridge summary

The European berry market is facing challenges due to high production costs and competition from imports, particularly from Spain, Turkey, and Morocco. Despite demand, especially during the winter and festive season, European producers struggle to compete with imported berries that are often cheaper but of lower quality. However, there is demand for local, high-quality, and organic berries, which presents an opportunity for European producers. The sector is also looking towards innovation and diversification, including growing berries in non-traditional regions and adapting exotic varieties to local conditions, to remain competitive and sustainable.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The berry market in Europe is experiencing contrasting dynamics, with notable developments in both production and consumption. The BLE (Bundesanstalt für Landwirtschaft und Ernährung) report for week 50 of 2024 reveals recent trends and the European challenges facing this sector. Despite robust demand, particularly in winter, berries such as blueberries, raspberries and blackberries are facing major challenges. Rising production costs, particularly related to agricultural inputs and logistics, are affecting the competitiveness of European products compared to extra-European imports. Imports of red fruits from countries such as Spain, Turkey and Morocco continue to dominate European wholesale markets, offering products that are often competitive in terms of price but sometimes of lower quality. In Germany, imported red fruits have seen an increased presence on wholesale market shelves. In Frankfurt, for example, blueberries from Peru saw an increase in volume, although their ...

Source: Agrimaroc