The EuFruitbasket campaign was launched to boost fruit consumption in Germany and Spain

게시됨 2024년 9월 10일

Tridge 요약

The EuFruitbasket campaign, co-financed by the European Commission, will run from May 2024 to April 2027 to promote agricultural products within the EU. This initiative is a collaboration between ASEPOP VELVENTOU from Greece and the ASOCIACIÓN ESPAÑOLA DEL KAKI from Spain, aiming to provide high-quality fruit to European consumers. The campaign employs three communication strategies targeting consumers, opinion leaders, and traditional market buyers through activities like trade show participation, magazine advertorials, social media engagement, and tasting events.

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원본 콘텐츠

This three-year campaign, from May 2024 to April 2027, is co-financed by the European Commission under Regulation (EU) 1144/2024 supporting actions to provide information and promote agricultural products on the internal market. The campaign is the result of collaboration between ASEPOP VELVENTOU, based in Velventos Kozanis (Greece), and the ASOCIACIÓN ESPAÑOLA DEL KAKI, based in Valencia (Spain), which are committed to bringing the highest quality fruit to the tables of European consumers. Objectives and strategies of the campaign: EuFruitbasket has been designed around three basic communication strategies aimed at consumers, opinion leaders and buyers in the traditional market. ...

출처: Mercados