The article highlights the benefits of palm oil, particularly the production from Indonesia, and discusses the European Union's Deforestation Law and the potential negative impact on palm oil. Palm oil is noted for its frying properties and higher beta carotene content compared to other vegetable oils. Its production is also more economical, efficient, and productive. Despite these benefits, the EU is taking steps to safeguard its vegetable oil products, leading to potential market challenges for palm oil. The article urges Indonesia to increase promotion and advocacy of palm oil to counter these challenges.