In 2023, the European Union (EU) saw a slight increase in watermelon production, reaching 2.73 million tons, with Spain being the largest producer. Despite a decrease in fruit imports, the trade balance remained in a deficit due to imports being nearly three times larger than exports. The main suppliers were Morocco, and the main importers were the UK, Switzerland, and Norway. The market outlook is positive due to increased demand and prices. Greek watermelons, which made up 68% of Bulgaria's imports, had an average export price of 44 cents per kg, with the UK and Sweden being the most profitable markets. The harvest expectations for 2024 are optimistic, with a 15% growth in exports and a higher average export price.