Europe provides 132 million euros for the promotion of local products.

72 campaigns to promote local European products will receive co-financing of approximately 132 million euros under the "Promotion of Agricultural Products" program for 2025, reports the European Commission (EC). The initiatives to promote EU agricultural products are both within the EU and in third countries. During this year's call for funding under the program, 189 proposals for campaigns were submitted, an increase of almost 17% compared to 2024. The number of member states from which organizations applied has also increased. This indicates that the program is becoming increasingly popular across Europe. The updated trade agreement between the EU and Ukraine comes into force After evaluation, funding is awarded to 72 campaigns - 56 of them are so-called Simple programs, carried out by one or more organizations from the same EU country, and 16 are so-called Multi programs, carried out by at least two national organizations from at least two member states or by one or more ...