Europe: The Window for Peruvian Asparagus

Peru is the world's second-largest asparagus exporter (after Mexico). The United States and Europe are our main markets. In the North American market, we take advantage of high demand and low existing production. However, in Europe, there is a particular situation: these are countries with high demand but also high local production. Thus, Europe becomes a great challenge for Peruvian producers and exporters, who seek to leverage the European agricultural calendar windows. This tactic allows Peru to supply the main markets just when local production in Europe drops, consolidating its presence and generating unique growth opportunities. The Peruvian strategy is highly demanding in terms of information and commercial intelligence to maximize these windows. Understanding the European market and knowing the size of the opportunity, the months, and price references is fundamental. There, Peruvian entrepreneurs need not only a good strategy but also institutional support from the ...