Spain: European Iberian Ham returns to London with the Awaken Your Iberian Sense campaign

The Iberian Pork Interprofessional (ASICI) presents its “Awaken Your Iberian Sense” campaign, promoted in collaboration with the European Union, at an event held at the iconic Searcy’s at The Gherkin in London. The Iberian Pork Interprofessional (ASICI) launched its “Awaken Your Iberian Sense” promotional campaign yesterday in London, developed in collaboration with the European Union and the Ministry of Agriculture, Fisheries and Food. An ambitious three-year programme designed to strengthen the presence of Iberian Ham in the British market and consolidate its position as a gourmet product of reference among UK consumers. The presentation event, held at the iconic Searcy’s at The Gherkin, was attended by representatives of the Spanish Embassy in London, representing ASICI, as well as prominent chefs and stakeholders of local gastronomy, who also enjoyed an exclusive menu with Iberian Ham as the star. During the presentation, Raúl García, president of ASICI, underlined the ...