European markets are not abandoning traditional watermelon varieties

The traditional watermelon remains one of the most popular fruits for the 2024 summer season, even as consumer preferences change. Now consumers are attracted to seedless varieties and smaller watermelons, writes EastFruit with reference to FreshPlaza. For Italian farmers Daniele and Nadia Martucci of Martucci Srl, sales have just begun and the start of the season looks very encouraging: “We started last Friday, June 21, with the first samples being sent to Germany, France and Poland. The watermelon is washed, polished, sorted and labeled. Although 8 to 10 kilogram sizes are preferred in eastern European countries, operators in other European markets are looking to purchase larger watermelons, from 10 to 12 kg and up to 15 to 18 kg. The client can choose products in cardboard or wooden boxes. The Melania variety allows us to be present in the markets until the end of September.” Read also: Demand for Turkish watermelon soars thanks to the European Football Championship Farmers are ...