European Parliament withdraws Amendment 171: For Australian plant-based exporters, EU is hungry for plant-based foods

게시됨 2021년 7월 28일

Tridge 요약

The European Commission has withdrawn an amendment that would have prohibited plant-based food companies from using dairy-related wording in their marketing, providing Australian plant-based food exporters with more marketing flexibility in the European Union. The withdrawal of the amendment, which had been met with opposition from consumer groups and environmental activists, comes ahead of the EU's Common Agricultural Policy discussion. Despite some restrictions on the use of specific dairy terms, Australian exporters can now use packaging formats, visual images, science-based claims, and dairy-related descriptive wording to market their products.

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원본 콘텐츠

Australian plant-based food exporters will have more flexibility to market their products in the European Union. This comes after the European Commission withdrew an amendment which prohibited plant-based food companies from using dairy-related wording in their marketing. The European Parliament withdrew Amendment 171 in May 2021. This amendment, passed by the European Commission in late 2020, effectively banned dairy-related wording such as “buttery” and “creamy” for plant-based substitutes. This vote followed on from a 2017 ruling that banned the plant-based industry from using terms like “milk”, “butter”, “cheese” and “yoghurt”. The withdrawal of Amendment 171 took place ahead of the EU´s “super trialogue”, where EU institutions will discuss the Common Agricultural Policy. It is unclear why the Amendment was withdrawn but it is likely linked to pressure from consumers, plant-based food companies and associations, and opponents such as WWF, Greenpeace, the European Consumer ...

출처: Austrade