The Hungarian poultry sector has faced challenges such as epidemics, declining demand, and import of low-quality products that do not comply with EU standards. The sector, which is the largest animal product sector and one of the most important export-oriented players in Hungarian agriculture, has been negatively impacted by bird flu, economic and political events, and increased imports of Ukrainian poultry meat. The lack of enforcement of EU norms for products from third countries creates an unfair competitive advantage for these products, putting European producers at a disadvantage and posing a risk to consumer health and food security. The National Chamber of Agriculture and the Poultry Product Council are advocating for stricter internal regulations and self-sufficiency to minimize vulnerability and improve export indicators.