Brown crabs from Ireland and Norway, known as 'super-roe' crabs, have become popular in Vietnam due to their size, quality, and competitive pricing, facilitated by the Vietnam-EU Free Trade Agreement that removes import taxes. These crabs are more affordable than local roe crabs, with fresh ones priced between 700,000 to 800,000 VND per kilogram and frozen ones at 350,000 to 400,000 VND. The ample supply from Ireland and Norway, along with the scarcity of Vietnamese roe crabs, has resulted in a 30% sales increase for some Vietnamese seafood stores. A decline in European demand has led Irish exporters to explore Asian markets, with Vietnam emerging as a promising option. Irish Agriculture Minister Pippa Hackett highlighted the strong consumption of Irish seafood in Vietnam and expects continued growth due to favorable trade agreements.