Bulgarian grape and wine producers are facing several challenges, including the scarcity of grapes, unequal treatment compared to other EU member states, and lack of participation in European programs for investments in the sector. There is no objective criteria for the distribution of aid, and the lack of an adequate development plan and strategy also hinders the sector. Producers complain that they are unable to compete with imported grapes and wine due to hidden support in other countries and the absence of subsidies for Bulgarian producers.