Experts analyze the challenges and opportunities of Chilean wine in the global market

Published 2024년 12월 12일

Tridge summary

A workshop organized by the Universidad Técnica Federico Santa María, in collaboration with stakeholders from the Chilean wine industry, discussed the challenges and opportunities for the sector's global positioning. The main focus was on the need for diversification, especially for smaller wineries, to enhance their competitive edge. The workshop underscored the importance of connecting academic research with the industry and emphasized Chile's role in the global wine market. A blind wine tasting event was also held to differentiate the quality of grape strains, highlighting the industry's significance in terms of employment and economic contribution.

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Original content

Academics, winemakers and entrepreneurs in the sector discussed the positioning of the wine industry in the global market through diversification. Discussing the future of the Chilean wine industry is one of the most relevant points addressed in the recent workshop of the project “A company-level study of the global wine industry.” Organized by the Department of Commercial Engineering of the Universidad Técnica Federico Santa María (USM), the event brought together experts in the field to discuss how to face the global challenges related to the positioning of Chilean wine in the international market. Led by USM academic Dr. Pilar Jano, and with the participation of researchers, wine entrepreneurs and farmers, the meeting held at the university's Casa Central Valparaíso Campus included a series of talks focused on the repositioning of Chilean wine in the world and the diversification of its offer in an increasingly competitive market. In the words of Nicolas Depetris-Chauvin, ...

Source: CLportalagro