Experts analyze the challenges and opportunities of Chilean wine in the global market

Academics, winemakers and entrepreneurs in the sector discussed the positioning of the wine industry in the global market through diversification. Discussing the future of the Chilean wine industry is one of the most relevant points addressed in the recent workshop of the project “A company-level study of the global wine industry.” Organized by the Department of Commercial Engineering of the Universidad Técnica Federico Santa María (USM), the event brought together experts in the field to discuss how to face the global challenges related to the positioning of Chilean wine in the international market. Led by USM academic Dr. Pilar Jano, and with the participation of researchers, wine entrepreneurs and farmers, the meeting held at the university's Casa Central Valparaíso Campus included a series of talks focused on the repositioning of Chilean wine in the world and the diversification of its offer in an increasingly competitive market. In the words of Nicolas Depetris-Chauvin, ...