Japan is a leading consumer of chocolate in Asia, with nearly 13% of its population consuming chocolate daily and 20% weekly. The country imports most of its chocolate confectionery, with Singapore, Republic of Korea, Malaysia, Italy, Belgium, and France being the main suppliers. The International Cocoa Organization once ran a campaign to popularize chocolate in Japan, which was successful in increasing consumption to 96% by the late 1990s. An export guide, developed by Agroexport, the World Bank, and industry experts, is now available to help Russian confectionery manufacturers enter the Japanese market. The guide provides market insights, consumer preferences, and requirements for manufacturers and products, and is accessible for download on the Federal Center "Agroexport" website.