Dariusz Goszczyński, President of the National Poultry Council – Chamber of Commerce in Poland, highlighted the challenges and opportunities within the Polish poultry industry during the AdiFeed Poultry Academy. With 57 percent of production being exported, primarily to the European Union, Africa, and the UK, the industry's success is closely tied to international trade. However, it also faces hurdles such as bird flu, import competition, and disinformation, alongside the need to balance environmental, social, and economic sustainability. The industry's future is marked by shifts in consumer preferences towards poultry meat, though concerns about the potential impact of pro-welfare measures on food security and poultry production sustainability persist.