Exporter tips bullish year for Aussie beef in Asia, thanks to US

As US beef cattle numbers shrink fast, Australian exporters are set to dramatically revive their share of premium value markets such as Japan, Korea and the US during 2024. US exports have dominated about 60 per cent of the high-end Asian trade shared between America and Australia since drought-ending restocker activity sent local beef and lamb prices leaping in 2020. However, Australia is likely to be turning the tables within months, according to exporter, Anthony Pratt. He believed exporters should make the most of Australia's high value meat markets rather than get too distracted with the much-discussed protein demand opportunities in riskier China. The Endeavour Meats chief executive officer tipped an uplift in Japanese orders, at least by April, and also had bullish longer term expectations of the sophisticated British market, thanks to Australia's UK free trade agreement which kicked into action this year. In fact, the UK FTA was probably a better deal than the meat ...