Exports to China plummeted by 80%: Are Kenyan avocados suddenly no longer popular?

Published 2024년 9월 11일

Tridge summary

Kenya's avocado exports to China plummeted by 82% to US$1.23 million from January to July compared to the previous year, primarily due to poor quality and negative market feedback, resulting in a 'reputation crisis.' Additionally, low avocado consumption in China has dampened demand. Despite the potential of the Chinese market, the EU remains the main destination for Kenyan avocados, with exports nearly 15 times higher than to China. A global decline in avocado production in countries like Peru and Mexico has opened more opportunities for Kenyan traders in Europe. Nicholas Ng'ang'a, chairman of Kakuzi PLC, highlighted the need to develop markets in China, India, and the Middle East for future growth.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

At the same time, Kenyan avocado exporters' avocado exports to China from January to July shrank to US$1.23 million, a decrease of 82% from US$6.83 million in the same period last year. Although China accounts for a small share of Kenya's avocado exports, local producers have always hoped that China's huge market can promote avocado exports to reduce dependence on the EU market. Why did Kenya's avocado exports to China fall sharply? There are two main reasons behind this: product and market. From the product point of view, industry insiders engaged in the import avocado trade said that although Kenya's exports to China were large last year, the quality was not as expected and the market feedback was poor. This led to a "reputation crisis" for Kenyan avocados as soon as they were listed, and this year's exports to China also fell sharply. From the domestic market point of view, although the Chinese market has huge potential, Consumer base, but the consumption rate of avocado is ...

Source: Foodmate