Fair in South Korea generates US$28.5 million in business for Brazilian coffee

A delegation of Brazilian businesspeople from the specialty coffee sector participated in Café Show Seoul 2024, the main event in the segment in South Korea, held from November 6 to 9 in Seoul. The initiative, part of the “Brazil. The Coffee Nation” project, promoted by the Brazilian Specialty Coffee Association (BSCA) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), generated US$ 6.126 million in direct business at the fair and has the potential to result in an additional US$ 22.35 million in the next 12 months, totaling US$ 28.5 million in sales. Brazil was present at the fair with a stand equipped with project participant benches, a space for business meetings and a brew bar, where finalist coffees from the Cup of Excellence 2024 were presented. In addition, four cupping sessions were held, including one dedicated to promoting the three best coffees in the Dry, Wet and Experimental categories of the most prestigious quality competition for ...