Bananas are the top product for the Italian market for Fairtrade, with sales of 14,300 tonnes, a 8% increase. Fairtrade Italia has reached its 30th anniversary and has increased the number of Fairtrade products in Italy. The organization aims to reach more farmers and workers in the future. There is still a lot to be done in the fruit and vegetable sector in terms of sustainability. Italy has awarded over 3.6 million to agricultural organizations in Asia, Africa, and Latin America. The European Union is supporting businesses to contribute to sustainable development through Due Dilience, and Fairtrade can support companies in this process.