Bozhidar Petkov, the Chairman of the Bulgarian Association of Raspberry Growers and Organic Berries (BAM-YA), has expressed the collective anticipation of raspberry and strawberry growers for the commencement of irrigation water distribution starting April 15, particularly in the dense plantation regions of Popovo and Loznitsa. Despite the optimism, the growers are facing several challenges including climate issues, technical and administrative obstacles in water distribution, which involves a complex system of canals, pumping stations, and tunnels. The association has managed to secure BGN 16 million in financial support to help mitigate the high costs of water experienced last year. However, the sector remains vulnerable, especially after the duty-free import of frozen raspberries from Ukraine to the EU last year, which led to a significant drop in prices for Bulgarian producers.