The article highlights the challenges faced by Georgian farmers in growing the subtropical feijoa fruit due to rainfall deficits, leading to a significantly reduced harvest, only a third of the previous year's production. Despite these challenges, demand for the fruit is on the rise. To mitigate losses, farmer Georgi Rapava plans to use his lower-quality produce to make fruit vodka. Meanwhile, exporters are expected to pay higher prices for the limited supply. The article underscores the potential for profit in feijoa production with dedication and the necessary precautions, such as irrigation and quality control.