Fierce competition between Colombia and Morocco on the European avocado market

The Moroccan avocado season is continuing, despite fierce competition from South American origins, especially Colombia. Abdellah El Yamlahi, CEO of Export Optimum, reports. "We have been exporting the Hass variety for three weeks now. The season started with good demand, which then calmed down when the supply from Colombia started. Then prices fell below those of last month. Nevertheless, we have managed to export the same quantities as last season, if not a little more, and we expect demand to pick up again in January,” says El Yamlahi. Moroccan exporters are confronted with South American competition, especially in the medium sizes, says El Yamlahi. "And this season we have more medium sizes than last season, which complicates things. 70-80% of the avocados are sizes 18 to 26." "The current demand for Moroccan avocados mainly comes from Spain, the Netherlands and Germany. We ship the largest volumes to the Netherlands and Germany," adds the exporter. Prices on the domestic ...