The article highlights the thriving plum production in the Göksu Valley, Silifke district, where farmers have expanded their cultivation areas to 15,000 acres, leading to an anticipated harvest of 20,000 tons this new season. This increase in production, coupled with high market demand and increased exports to countries like Russia, England, Italy, Dubai, Qatar, and the United Arab Emirates, has resulted in higher prices due to increased input costs. The Silifke Plum Producers Association is working on branding Silfke plums and extends the production season with covers to benefit both producers and the economy. The plums, priced between 35 to 50 lira per kilogram, are not only consumed domestically and internationally but also preferred by pregnant women.