International Flavors & Fragrances (IFF) is partnering with Unilever and Wageningen University & Research to enhance the taste of plant-based meat alternatives over a four-year project. The research will focus on how flavours bind to protein molecules, specifically in soya, to eliminate unpleasant tastes and odours. Concurrently, Unilever and Nestlé are leveraging technology to create plant-based products that mimic the taste of animal meat but with a lower environmental impact, and exploring the next generation of plant-based ingredients to meet evolving consumer preferences.