In Aksaray, the rising costs of meat and chicken have led citizens to increasingly opt for fish as a more affordable alternative. Fisherman Cebrail Ok points out that fish prices, such as anchovy at 150 TL per kilogram, are more reasonable compared to meat at 600 TL and chicken wings at 200 TL. The demand for fish has surged, particularly after the first snowfall, as people look for cost-effective and satisfying meal options. Ok, a veteran in the fishing industry since 1968, describes fish as the 'business of the poor,' offering a range of choices like sea bream, sea bass, trout, bonito, and carp at competitive prices.