The article highlights the rotating closure of half of the consumer complex outlets in the Republic, with the remaining half open for business, as a move to distribute large quantities of fresh and frozen fish delivered by the Egyptian Fish Marketing Company, a subsidiary of the Food Holding Company. These fish are offered at prices significantly lower, approximately 20%, than the external market. The company is promoting a wide variety of fish and seafood, including Basa, sardines, mackerel, mullet, herring, pasta, seafood soup, and shrimp, at various prices, as part of the points of difference goods being sold.