The Russian Ministry of Agriculture is adjusting seafood consumption norms based on citizens' financial capabilities and celebrates the fishing industry's achievements, claiming self-sufficiency in fish and fish products. However, data shows that Russians consume significantly less fish than the recommended amount, with the average being 12.9 kg per person in 2019, which is similar to consumption levels in the 1960s and during the USSR's collapse. The government aims to increase fish consumption to 25 kg per person per year by 2030, with self-sufficiency reaching 85%, while suppliers are proposing a 15% price increase due to limited supplies and increased logistics costs.