Five South Korean premium strawberry varieties were introduced in the Malaysian market for the first time, aiming to attract the interest of local industry players and foster excitement among consumers. The event also aimed to strengthen bilateral relations between South Korea and Malaysia, with the signing of a Memorandum of Understanding between relevant organizations. Each of the five varieties has unique qualities, such as kuemsil's sweetness, sulhyang's water content, king's berry size, vitaberry's high vitamin C content, and snowberry's unique appearance and texture.