Italy: Florence, assortment of small fruits with interesting prices for blueberries and blackberries

The survey took place on 04/16/2024 in the urban area of Florence (Italy) and involved 14 sales points of 14 brands belonging to 11 large-scale retail trade groups. In the context of large-scale retail distribution in Florence, the offer of small fruits represents an important point of interest for consumers. A detailed analysis of the current assortment reveals significant variations in the prices and quality of different types of fruits available on the market. Among the most popular small fruits, blueberries and blackberries stand out for their competitive prices. However, it is important to note that blueberries still predominantly come from Peru, suggesting significant dependence on imports. Despite the foreign origin, prices remain affordable for local consumers, likely encouraging constant demand. Contrary to blueberries and blackberries, raspberry prices are still considerably high in the Florentine market. This could be attributed to a combination of factors, including ...