Italy: Coldiretti, Granterre-Parmacotto agreement is great news for Made in Italy food

Coldiretti expresses great satisfaction for the agreement signed between the Modena-based Granterre group and the Parma-based Parmacotto group, an alliance that will create the largest Italian cured meats hub. This aggregation represents an important step in the defense of Made in Italy production, safeguarding the high quality and distinctiveness of Italian excellence. “We welcome this initiative, which strengthens the national agri-food supply chain – declared the president and general secretary of Coldiretti Ettore Prandini and Vincenzo Gesmundo –. With this new alliance, not only does the competitiveness of the sector grow, but local production and its connection with the territory are enhanced, to protect Italy’s gastronomic and cultural heritage. We hope that this will be the first of many operations that will guarantee the maintenance of Italian brands in the national agri-food system, with the aim of enhancing the entire pork supply chain and strengthening the strategic ...