The 2024 blueberry season in Ukraine has seen reduced yields and quality issues due to early flowering and frosts, leading to an increased supply and record low prices. The war situation in the country has affected export efficiency, further impacting prices. The average wholesale price of premium blueberries has decreased by 39% compared to the average of the previous six seasons, with the biggest drop in July. This price decrease could make blueberry cultivation less profitable for small farms that cannot directly access foreign markets. Despite potential price increases in the later months of the season due to supply delays from Peru, the overall pressure on prices from increased European production and competition from countries like Morocco, Georgia, and Africa is expected to continue.