France backs down for the second time on the ban on meat terms for plant-based offerings

The highest French court has once again suspended the ban on the use of terminology traditionally used by the meat industry to define products in the plant alternatives segment, stating that "there is serious doubt about the legality of such a ban." This is the second time that the institution anticipates the entry into force of the French government's decrees that seek to implement a restrictive labeling law against the plant-based industry. It already happened in 20222 and it happens again now, just 15 days before the new attempt to regulate the terminology of veggie products came into operation on May 1. As you may recall, in February, the French government issued a decree to list more than 120 terms commonly used by the meat industry and prohibit their use on the labels of plant-based products, alleging that the use of this terminology caused confusion in the market. consumer and determining that they were reserved only for meat products of animal origin. The aforementioned ...