France Pistache, a producers' union, is promoting pistachio cultivation in France, particularly in the semi-arid region of Pyrénées-Orientales. The union is planning to expand the current 450-hectare cultivation to up to 2,000 hectares, focusing on areas like Vaucluse and the Alpes de Haute-Provence. The cost of establishing the orchard is approximately 15,000€/ha, with maintenance costing 2,500 to 3,000€/ha until the first harvest. The union cautiously anticipates a yield of 1.5 tons of dried pistachios in shell per hectare, valued between 10 to 15€/kg in shell and 22 to 25€/kg in kernel. The union is advocating for a sustainable and responsible production approach, with a focus on water management and parasite management, and is exploring the potential for pistachios to be a niche crop, particularly for artisan pastry chefs.