The article explores the significant rise in prices for summer fruits and vegetables in Israel, with some items selling for tens of shekels per kilogram, leading to a heated debate over who is responsible. The State Comptroller of Israel's report indicates a substantial increase in food prices over the past decade, with fruits and vegetables seeing a 17% rise. Retailers, particularly supermarket chains, are accused of exploiting the situation, as their financial reports show a high profit margin on produce. Farmers, on the other hand, point fingers at retailers and the government for not providing adequate support. The article also highlights the shift towards direct purchases from farmers, which has grown to 5% of all fruit and vegetable sales in Israel, especially during the coronavirus pandemic. Both farmers and retailers agree that the government is ultimately accountable for the high prices.