The article highlights the impact of the Belarusian embargo, which was implemented on January 1, 2022, and has negatively affected EU fruit and vegetable exports to the country. The embargo has resulted in a significant loss for the EU, with Belarus being the second-largest destination for EU fresh produce, accounting for over 10% of EU exports. The embargo also has domino effects, causing customs delays and uncertainties in the transit of products through Belarus. The European fresh produce sector, which has seen an annual impact of nearly €3 billion from geopolitical embargoes since 2014, is urged by Freshfel Europe to seek alternative markets such as Turkey, South East Asia, and Africa. The organization also emphasizes the need for support for supply chain partners and efforts to promote the consumption of fresh produce.