From pepper bonbons to trade tension, this is the Fruit Attraction universe

The doors of the Fruit Attraction universe have opened; through the aisles of this horticultural fair, international trade, companies from around the globe, natural foods, and innovation coexist, with proposals such as piquillo pepper chocolates. It all begins long before arriving; "There are already many nationalities here. That one (pointing ahead) is surely a distributor," comments a man heading to Ifema Madrid on the metro, the venue that once again hosts the horticultural sector's event. Shirts and backpacks with the logos of international companies emerge from the crowded car. The mix of languages that can be heard on that metro car heading to Feria Madrid foreshadows the soundtrack that will cover Fruit Attraction for three days: languages from all over the world and a "jumble" of Spanish words essential for doing business. Before reaching the stop, most passengers look for a seat since, some from experience and others out of caution, they anticipate a long day of traffic ...