Experts in Peru assert that the country will maintain its position as the second largest avocado exporter globally, despite challenges such as the need to stabilize productive areas and match global demand. Fresh avocados dominate the market, with frozen avocados serving a niche within the Horeca channel, requiring stringent cold chain and biosafety management. The primary market for fresh avocados is Europe, while the expansion of the frozen avocado market hinges on technological advancements. Key challenges for 2024 include enhancing competitiveness amid rising global production, managing crop stress due to climate issues, and improving pest management, traceability, and control systems.