The Vietnam Fruit and Vegetable Association reports a 23.4% increase in fruit and vegetable export turnover in the first 7 months of 2024, reaching over 3.8 billion USD, with China being the largest market. Other significant markets include South Korea and the US, showing growth. Durian, banana, and dragon fruit were the main contributors to this growth. Vietnam's market share in China has increased, and the country is set to sign the Frozen Durian Export Protocol with China. There is also potential for growth in the Thai market due to hot weather affecting Thai durians. Additionally, the UK and EU markets are showing an increasing demand for imported fruits and vegetables.