The article provides an overview of the current seasonal fruit and vegetable market in Italy, as of May 2024, highlighting the status of various campaigns such as apricot, cherry, nectarine, watermelon, peach, tomato, and melon. It notes that cherry prices are high due to low production and poor quality from rain, while tomato prices are dropping due to increased quantity. The market's response to these changes is detailed, with factors like consumer interest, weather impacts, and the inclusion of other production areas contributing to the market dynamics. Additionally, the article mentions the effect of an agreement with the Borsa Merci Telematica Italiana and Italmercati on tracking fruit and vegetable prices across major Italian markets.