The article emphasizes the potential of the fruits and vegetable industry to boost Ghana's foreign exchange earnings and highlights the need for sufficient research funding from the government and development partners. The loss of US$36 million during a EU ban on fruit and vegetable exports due to disease and insect infestations underscores the importance of proactive measures to control these issues. The article also points out challenges such as the lack of facilities for packing, storage, and irrigation, and the lack of direct government funding for research. It stresses the need for improved farming practices, value addition, and better packaging and branding for export. The article also praises the Planting for Food and Jobs (PfFJs) program for enhancing food production and the socio-economic livelihoods of farmers in the Bono East Region.