Brazil is participating in the 13th Fruit Attraction fair in Madrid as a special guest, alongside Ukraine, South Korea, and Belarus, making it the first international fruit and vegetable sector event since the pandemic. The event brings together over 1,300 companies from 44 countries and provides a platform for establishing future contracts for Brazilian producers. Despite challenges such as container shortages and increased freight rates, Brazil's fruit exports are experiencing growth, with over 515,600 tonnes exported in the first half of the year. The country is also hoping to expand its market in China. However, concerns have been raised about the potential impact of the Mercosur-European Union agreement, as it may impose environmental conditions that could protect but also limit Brazilian agricultural exports.