In the first quarter of 2022, Brazil's fruit exports experienced a 2% increase in volume compared to the same period in 2021, totaling 1.1 million tonnes and generating revenue of US$ 196 million, according to the Brazilian Association of Producers and Exporters of Fruits and Derivatives (Abrafrutas). Despite this growth, the war in Eastern Europe led to a significant decrease in exports to Russia, a key market, causing a shift in export routes and challenging Brazilian fruit exporters with increased logistical and financial hurdles. The war's broader impact on global market dynamics and competition, escalating shipping costs, logistical inefficiencies, and fluctuating exchange rates are among the many challenges faced by the sector. Nevertheless, Brazil's fruit export industry remains resilient, leveraging strategies such as participation in international fairs and expanding into new markets to improve its global standing and maintain competitiveness. These efforts are supported by investments in technology and innovation to ensure the sustainable growth of the sector, despite the complexities and uncertainties in the global market.