North-Eastern Bulgarian fruit growers rely heavily on the Romanian market, despite issues with consumer demand and purchasing power. They benefit from professional exhibitions in Romania and transactions with both fresh market traders and processors. However, competition and imported goods have negatively impacted the cherry market, leading to low prices and difficulty selling domestically. Additionally, the sale of processed produce is displacing Bulgarian producers from traditional markets. Delays in fruit and vegetable payments and high labor costs further exacerbate the financial strain on farmers, who are facing an unstable and unsustainable agricultural policy. The European Commission and the new agricultural sector management in Brussels are sought after to implement measures to support and save the producers.